Understanding analytics

A sign-in via link lasts 30 days. A login counter would therefore measure expired sessions, not usage. Instead, CourseKit counts visit days: on how many calendar days someone was there. Only the day is stored – no IP address, no browser, no time of day.

Under “Analytics” you choose the period at the top (7 days, 30 days or 13 weeks) and, if you like, a course. Among other things you see “Active access”, “Active in 30 days”, “Never started” (access, but no lesson opened), watch time, “Visitors per week”, the “Activation per course” (how many of the people with access started and how far the middle person got), access that expires in the next 30 days, the most popular lessons and how payments went in the last 30 days. “Home” shows no usage numbers, only member counts as a way into the list.

On the analytics page, “Where do they drop off?” shows for a course every lesson in order: how many opened and finished it, compared with the first lesson. You choose the course at the top; without a choice CourseKit takes the most used. The biggest drop is marked – that is where a look at the content pays off – and a click on “… stuck before lesson …” opens the member list with exactly those people.

Everyone who ever had the course counts, including expired access. Otherwise the curve would shift with every access that runs out. A lesson counts for a person only once it was released for them: a lesson that is still locked is no drop-off.

Watch time is the time a video or audio actually played in the browser, not the position in the video. Someone who skips ahead has not watched the skipped part. It proves neither watching nor attention.

On the 1st of every month, owners and admins get an e-mail about the previous month: active members, watch time, new unlocks, completed lessons, access ending soon and the biggest drop-off. Active means: was in the member area on at least one day; your own visits and your team's do not count.